F / 01
Finance intelligence
Forecasts built to be used, not filed away.
- Forecasting, runway, and scenario planning
- Management reporting and KPI design
- Unit economics, pricing, and margin analysis
- Decision support for hiring and investment
Finance + growth for internet businesses
Hard numbers.Human momentum.
Terminal Heart turns finance, product, and growth signals into one operating rhythm—so founders can see what matters, choose the next move, and compound what works.
OPERATING SIGNALS
Cash visibilityONLINE
Unit economicsMODELED
Growth loopsINSTRUMENTED
Decision cadenceWEEKLY
signal over noiseTH_01
Clarity◆Control◆Momentum◆Clarity◆Control◆Momentum◆
01 / Services
One operating picture.
Not two competing stories.
Finance tells you what the business can sustain. Growth tells you where it can go. We connect the two before they become separate spreadsheets, meetings, and versions of the truth.
G / 02
Growth systems
Experiments tied to economics, not vanity metrics.
- Acquisition and funnel diagnosis
- Activation, retention, and lifecycle strategy
- Experiment design and measurement
- Growth analytics and operating cadence
Where the work connects
Growth budgets with payback logicPricing with margin contextKPIs connected to the P&L
02 / Approach
Strategy that survives contact with Monday.
No ceremonial decks. No dashboard for dashboard's sake. We leave you with a working system your team can understand and run.
Find the signal
We start with the decisions you need to make, then isolate the few numbers and customer behaviors that actually shape them.
Build the system
We turn scattered data into a practical model, a focused growth roadmap, and a shared language for the team.
Run the loop
We work alongside you to review results, adjust assumptions, and keep good decisions moving at operating speed.
03 / The moment
Built for the space between instinct and infrastructure.
Terminal Heart works with founders and lean teams when the business has outgrown intuition—but is not ready to build full finance and growth functions in-house.
- 01Digital products finding repeatable growth
- 02Founder-led businesses entering a new stage
- 03Teams whose numbers and narrative do not yet agree
04 / Start here
Bring the messy spreadsheet.
Tell us where the business feels foggy. We'll help turn it into a decision you can act on.
info@terminalhrt.com